Let me tell you something about myself.
Maybe some of you know this already, but part of my mind is permanently stuck at five years old. I vividly remember being this age – like it was yesterday. I remember my emotions and opinions, I remember what mattered to me the most then, and what upset me the most. I remember being five in technicolor with surround sound, and this is why I do what I do. I based my life and business around kids, because I like and understand them. I am the kind of adult who gets seriously excited about a game of hide and seek followed by a bike ride.
A while back I had an impromptu brainstorm …with representatives from my target market. Every business mogul out there spouts advice about really knowing your target market, and getting feedback from them, so I did just that.
Armed with cookies and a lot of wipes, I asked my son, daughter and their buddies what they wanted to see on my shirts this spring/summer – “unicorns, definitely unicorns – maybe with sparkles” said the seven year old girls, ” flowers” said the five year old girls, “Rooaaaar!” said my three year old son. ” I don’t like shirts” said his friend. My eyes lit up. A sign had been sent to me from my past …
- The lion and the unicorn
- Were fighting for the crown
- The lion beat the unicorn
- All around the town.
- Some gave them white bread,
- And some gave them brown;
- Some gave them plum cake
- and drummed them out of town
- That was a British nursery rhyme that I used to love as a child – ahhhhhhhhhh sweet serendipity.
- I’ll post pictures of the finished shirts when they are done.